How to maintain video marketing consistency during the holidays.

Tis’ the season of holiday parties, Christmas movies, family time, twinkling lights, and the challenging juggle of maintaining your video marketing consistency. It’s one of the busiest times of the year and the time that you’re begging to slow down.

As the world dons its festive attire, businesses, and especially entrepreneurs often find themselves in quite the conundrum, enjoying the holidays while also staying consistent with their video marketing. 

Now, before you get tangled up in tinsel, overwhelmed by the holiday hustle, and give up on video marketing completely (or at least until the new year), let’s chat about how to stay consistent while enjoying the holidays. Spoiler alert: it’s all about having a strategic game plan and a dash of planning magic. So grab a coffee or a hot chocolate and let’s unwrap the secret to a successful holiday season in your video marketing.

The Heart of a Successful Holiday Season

I know better than anyone that trying to get your videos to stand out and even gain visibility can feel like maneuvering through a bustling shopping mall the day before Christmas.

Everyone is busy this time of year; that’s why some of us are chronic last-minute shoppers. So how do you stay consistent with your videos when you have so little time? 

This is where having a well-crafted video strategy helps maintain video marketing consistency.

Your video strategy lays out your path to video marketing success throughout the year, even during the holidays. It defines milestones, navigates potential hurdles, and dictates how to make your videos stand out.

Our Video Strategy service isn’t an optional add-on; it’s the crucial tool that ensures your videos align seamlessly with your business goals. Any type of video strategy is not just about throwing out videos and seeing what sticks; it’s about making videos work for you.

Trust me; I get it. Pouring your heart and soul into a video, only to be met with the disheartening sound of crickets, is a sentiment a lot of us know too well. But it can be particularly disheartening when your time is already stretched thin. That’s why a video strategy will save you time and energy. It will tell you how to make videos your audience wants to watch.

But having a video strategy is not a one-size-fits-all solution. Generic advice doesn’t consider the uniqueness of your brand, your audience, or an authentic connection. Making generic videos certainly won’t help you stay consistent when you don’t see the results that you expect.

With our video strategy service, I ensure every video of yours has a purpose and resonates with your audience like a familiar carol. 

And trust me, it will help you stay consistent while enjoying those cheesy Hallmark movies.

Navigating the Holidays with a Video Planner

As I’m writing this, your head is probably swirling with to-do lists and shopping lists, trying to wrap up the final days of work until the end of the year. The last thing that’s on your mind is probably your video marketing, and maybe it has been for the last couple of months. 

If you’re a business owner, keeping up with video marketing can feel like trying to catch snowflakes in a blizzard. It’s something you do when you somehow find the time.

Amidst the holiday hustle, it’s easy to sideline your video marketing efforts. But here’s a little secret: planning is your magical key to maintaining video marketing consistency. It’s not about finding time; it’s about making time, and that’s where our Video Planner steps in as the holiday hero for content creation.

When it comes to planning, it’s not just about looking for a trending sound or deciding what outfit you’re going to wear. It’s about strategizing before you even start recording, ensuring that every piece of content serves a purpose in your broader marketing strategy.

During the holidays, your audience is bombarded with content. To stand out, you need to make videos that speak directly to your audience. Our video planner guides you every step of the way to ensure that you’re making videos that people want to watch. 

With the clock ticking down to the holidays, every moment counts. Our Video Planner becomes your timekeeper, setting production timelines that keep you on track. Say goodbye to the stress of last-minute content creation and hello to a well-paced, consistently delivered video strategy.

Resources during the holidays are precious. Our video planner optimizes resource allocation, ensuring you get the most out of what you have. It’s like having a holiday elf that takes care of the nitty-gritty, so you can focus on creating impactful content in as little time as possible.

Telling Holiday Tales

I love the holidays. There’s a certain magic to the holidays, a nostalgia that wraps us in the warmth of cherished memories. And what sparks nostalgia better than a good story? It’s the reason why we revisit classic holiday movies or listen to timeless tales year after year. Stories have this unique ability to transport us to a place where traditions are born and memories are etched in the heart.

Think about it—the holidays are inherently tied to storytelling because stories capture the essence of shared experiences. It’s the narrative of a family recipe passed down through generations, the laughter echoing in anecdotes, and the joyous mishaps that become legendary tales. Stories create the fabric of our holiday traditions. 

Crafting compelling holiday content is about more than just festive visuals and seasonal jingles. It’s about telling a story that resonates with your audience, tapping into the emotions associated with this special time of the year. To maintain video marketing consistency don’t compromise on quality; instead, it’s an opportunity to infuse your brand with the magic of the holidays.

Tips for Telling Compelling Holiday Video Stories Consistently:

• Authenticity is Key: Share authentic stories that reflect the values and spirit of your brand. Whether it’s highlighting your team’s holiday traditions or showcasing how your products bring joy during the season, authenticity creates a genuine connection.
• Evoke Emotions: The holidays are an emotional time. Craft stories that evoke feelings of warmth, joy, and nostalgia. Consider using relatable scenarios or touching moments that resonate with your audience.
• Connect with Traditions: Incorporate elements of holiday traditions that align with your brand. It could be a festive twist on your usual content style or a creative take on how your product or service becomes part of holiday celebrations.
• Showcase Behind-the-Scenes: Invite your audience into the heart of your brand by showcasing behind-the-scenes moments. Whether it’s a festive office decoration or the making of a holiday-themed product, let them see the human side of your brand.
• Keep it Concise: While storytelling is powerful, remember that attention spans can be short, especially during the busy holiday season. Keep your videos concise, ensuring every moment contributes to the narrative.

As you try to stay consistent with your video marketing during the holidays, remember that the stories you tell create connections. It’s not just about selling a product; it’s about sharing an experience. Whether it’s a heartwarming narrative or a humorous take on holiday chaos, authenticity resonates. So, in the whirlwind of holiday marketing, let your videos tell a story. Craft narratives that resonate, evoke nostalgia, and, most importantly, align seamlessly with the authentic identity of your brand. Because in the world of video marketing, a well-told story is a gift that keeps on giving.

Time Management During the Holiday Hustle

The closer we get to Christmas, the more of a frenzy I seem to get myself in. The shopping isn’t done, no gifts have been wrapped, and I haven’t even finished all the client work. So as you can see, my time is already stretched, and finding time for my videos can be extremely hard without proper time management.

• Prioritize Your Tasks: Create a comprehensive list of tasks and prioritize them based on urgency and importance. Knowing what needs immediate attention and what can wait is key to maintaining a sense of order.
• Time Blocking: Allocate specific blocks of time to dedicated tasks. Whether it’s shooting videos, editing content, or engaging with your audience on social media, setting aside focused time slots can significantly enhance productivity.
• Learn to Say No: It’s easy to get swept up in the wave of holiday activities, both personally and professionally. However, judiciously saying no to non-essential commitments allows you to protect your time and focus on what truly matters. Sometimes, that means not posting as often.

Crafting Consistent Videos Amidst the Holiday Rush

While the festive season brings its own set of challenges, maintaining your video marketing consistency is not only possible but crucial for staying connected with your audience. Here’s how:

• Plan Ahead: Anticipate the holiday rush by planning your video content. Having a content calendar helps you stay organized and ensures that you don’t miss out on key dates or opportunities.
• Create Evergreen Content: Balance your holiday-themed videos with evergreen content that remains relevant beyond the festive season. This ensures that your video library continues to serve your audience well into the future.
• Engage Your Audience: Leverage the holiday spirit to engage with your audience. Encourage them to share their holiday stories or create interactive content that invites participation. This not only fosters a sense of community but also generates user-generated content.
• Be Authentic: Authenticity is the cornerstone of successful video marketing. Share genuine moments, whether it’s a behind-the-scenes look at your holiday office decorations or a heartfelt message from your team. Authenticity resonates and fosters a deeper connection with your audience.

Now, the magic wand that ties it all together – our video planner. It’s not just about making a list or checking it twice. It’s about making sure every video speaks directly to your audience and tells a story without taking too much time to make. It also helps make sure every video is high-quality without causing too much stress. It sounds great, doesn’t it? 

After all, the best gift you can give your audience is a well-crafted, timely-delivered video that leaves a lasting impression.

Beating the Creative Grinch

Ever feel like you’re completely void of inspiration? The Grinch stole all of your creativity and all your great video ideas for your holiday marketing. Trust me, you’re not alone. As the holidays approach and as our time grows increasingly thin, it’s really hard to maintain both consistency and creativity.

Tips to Navigate Creative Blocks

Embrace Fresh Perspectives:

When creative blocks hit, one of the best ways to thwart it is by seeking fresh perspectives. Take a moment to step outside the bubble of your routine. Whether it’s a walk in the brisk winter air or flipping through a magazine you wouldn’t normally pick up, injecting variety into your routine can breathe new life into your creative endeavors.

Plan Ahead for Creative Brilliance:

This may sound strange, but creative blocks are often cured by planning. Instead of waiting for inspiration to strike, plan your content ahead of time. This not only ensures a consistent flow of videos but also allows your creative juices to marinate. A well-thought-out plan provides the structure needed for your creativity to flourish.

Look for Inspiration Beyond the Usual:

Another great way to get your creative juices flowing is to break free from the chains of expectation by actively seeking inspiration beyond your usual sources. Explore unconventional art, dive into different genres, or even indulge in a documentary marathon. Inspiration often hides in unexpected places, waiting for you to uncover it.

Leverage the Power of Your Video Strategy:

One of the benefits of our video strategy is a list of video ideas to really get the juices flowing. It’s not just about scheduling and timelines; it’s a strategic approach that encourages innovation. By aligning your video content with a well-crafted strategy, you not only maintain consistency but also ensure your videos are engaging and memorable.

This holiday season, don’t let a creative block steal your joy for creating great videos, like the Grinch.

Wrapping it All Up 

Since it’s the holidays and we’re into wrapping everything up into a nice-looking package with a bow on top, let’s summarize a few tips for how you can stay consistent with your video marketing during the holidays.

Plan Your Path Ahead:

Just as you plan a route before setting out on a journey, plan your video content. Identify key messages, topics, and goals for your videos. This foresight will save you from the stress of last-minute content creation and ensure a cohesive narrative throughout the holidays.

Master Time Management:

Time is a precious gift, especially during the holidays. Mastering time management is crucial for consistent video creation. Set realistic timelines, allocate dedicated time slots for video-related tasks, and eliminate unnecessary activities that can hinder your productivity.

Nurture Your Creativity:

Creativity is the heartbeat of engaging videos. Keep your creativity well-full by seeking inspiration regularly. Explore diverse sources, take breaks when needed, and surround yourself with an environment that sparks creativity. A fresh mind is your best asset in maintaining a consistent video flow.

Quality versus Quantity:

Resist the temptation to flood your audience with a surplus of videos. Instead, focus on delivering quality content. Each video should be a valuable addition to your brand’s story, capturing attention and leaving a lasting impression. Quality consistently resonates more than quantity.

Learn and Optimize:

Stay attuned to the performance of your videos. Analyze metrics, gather insights, and learn from what works and what doesn’t. This iterative process of learning and optimizing ensures that your videos become more effective and tailored to your audience over time.

Remember, consistency helps you be successful with your video marketing. By planning strategically, managing your time effectively, nurturing creativity, prioritizing quality, and learning from your experiences, you’ll unwrap the secrets to maintaining a steady and impactful video presence.