Locked in a tiny 300 sq ft Parisian apartment in January 2021, I finally decided to post my first video on TikTok. Looking back I cringe at how the video looks but it was my starting point into owning a video marketing agency. The only problem is in the last 2 years I have completely neglected my own video marketing.

If you’re not using TikTok to market your business, what are you doing? TikTok is often thought of as a “young person’s app” but it has become a global phenomenon for all ages. The way it allows for someone to grow a large following through dancing, vlogging, tutorials, and all other short-form entertaining videos has led to it becoming the fastest-growing app today. Many creators use TikTok as a starting off point for growing a following on other apps.

This is why TikTok is so great for growing small businesses. But how do you grow on TikTok? Even though TikTok is no longer in its infancy, it’s NOT too late to grow a loyal audience on the platform.

You can go from viewer to paying customer in just 12 weeks. In fact, that’s exactly what I am going to do with my own TikTok. Despite the potential ban on TikTok looming.

I am going to attempt to revive a dead TikTok account in just 12 short weeks. You’re welcome to follow along if you want 😉. Better yet, you can join me by trying to grow your own TikTok account.

All you have to do is follow this step-by-step guide.

STEP 1: Audit Your Video Content

If you’re really serious about growing your business with TikTok, then you need to know what works and what doesn’t for your audience right now. The first step is to take a close look at the videos you’ve already posted. This means checking out watch time, saves, and shares each video gets. These numbers can tell you a lot about what your followers like to see.

Start by looking at your most popular videos. What do they have in common? Maybe it’s a certain hook, dramatic reenactments, or helpful tips that people love. Notice the length of these videos too. Are they quick and to the point, or do they take a bit longer to dive deep into a topic? Understanding these patterns will help you make more content that hits the mark.

Next, turn your attention to the videos that didn’t do so well. It’s just as important to figure out why some content might have missed the target. Was it the timing of the post? Or perhaps the video was too long and viewers lost interest? By knowing the average watch time, you can see where the average viewer dropped off.

Don’t forget to look at your competition. What are other businesses in your field doing on TikTok? You might find inspiration for new types of content or see gaps that you can fill with your unique perspective.

Remember, auditing your content isn’t a one-time job. Make it a regular part of your routine, so you can keep up with what your audience enjoys and adjust your strategy accordingly. By staying tuned in to both the highs and lows of your content’s performance, you’ll set yourself up for success on TikTok or any other platform as well.

STEP 2: Define Your Strategy

With a clear understanding of your current TikTok presence, it’s time to define your video strategy. This is where you’ll decide how to move forward based on the goals and audience insights you’ve gathered.

Set Specific Goals

Firstly, refine the goals you established in Step 1. Make them specific. If your aim is to increase brand awareness, set a target number for new followers or views. If it’s engagement you’re after, decide on a percentage increase in likes or comments you want to achieve. These specific goals will act as signposts on your TikTok journey.

Know Your Audience Inside and Out

You’ve identified who your audience is, but now let’s go deeper. What times are they most active? What trends do they follow? Use this information to tailor your content calendar. For instance, if your audience loves trendy dance videos, consider incorporating them into your posts at peak times when they’re most likely to be online.

Craft Your Unique Style

Your unique video style should align with both your brand and your audience’s preferences. If you’re all about fashion and your audience adores outfit ideas, create a signature way to showcase your looks. Maybe it’s through catchy music, quick transitions, or a recurring theme. Consistency in your style will make your content instantly recognizable.

Spot and Fill the Industry Gap

Finally, take the gap you’ve identified in your industry and think about how you can fill it. If there’s a lack of educational content in a fun format, and that’s something you’re good at, there’s your niche! Plan out a series of videos that combine information with entertainment, and you’ll have a strategy that sets you apart from the competition.

By defining your video strategy, you’re creating a roadmap for your TikTok transformation. Keep your goals, audience, style, and the industry gap in mind as you plan your content. With this strategy in place, you’re ready to start creating videos that are not just seen, but remembered.

STEP 3: Plan Your Video Content

Once you’ve set your goals and know your audience, it’s time to get creative with your content. Planning is key to making videos that not only look great but also capture your audience’s attention.

Brainstorm Creative Ideas

Now, let your creativity flow and brainstorm some fun and engaging video ideas. Think about challenges you could do, tips you can share, or stories you can tell. Remember, TikTok loves creativity, so don’t be afraid to think outside the box!

Outline and Script Your Videos

Start by outlining what you want to say in your videos. A script doesn’t have to be word-for-word, but it should guide you on the main points you want to cover. This will help keep your message clear and ensure you don’t forget any important details.

Make a Shot list

A shot list is like a blueprint for your video. It outlines each scene or shot you need to capture. Think about the visual story you want to tell. What kind of shots will help convey your message? Close-ups, wide shots, or maybe an action shot? Planning this ahead of time makes filming much smoother.

Create a Content Calendar

Organize your ideas into a content calendar. This is where you plan out when you’ll post each video and what it will be about. You can align your content with upcoming events, trends, or themes that fit your brand. A content calendar helps you stay consistent, which is super important on TikTok.

Consider the Storytelling Arc

Every video should have a beginning, middle, and end. This storytelling arc keeps viewers engaged from start to finish. Also, think about the visual elements that will make your video pop. Bright colors, interesting backgrounds, and cool effects can all add to your story.

And here’s a pro tip: Use a video planner to organize your thoughts and ideas. Lucky for you, we’ve created the perfect video planner to help you transform your TikTok content. Our planner is designed to streamline your planning process, making it easier for you to create amazing videos that resonate with your audience. Get your hands on our video planner and start taking your TikTok to the next level!

STEP 4: Produce High-Quality Videos

To really stand out on TikTok, you’ve got to produce high-quality videos. This doesn’t mean you need a Hollywood budget, but investing in some basic equipment and tools can make a big difference.

Invest in Equipment and Tools for Filming and Editing

Start with a good smartphone camera; most phones these days have cameras that are perfect for TikTok. If you want to take it up a notch, consider getting a tripod to keep your shots steady. Good lighting is key, so think about getting a ring light or some softbox lights.

For editing, there are plenty of apps that can help you cut, trim, and add effects to your videos. Some popular ones include InShot, Adobe Premiere Rush, and TikTok’s own editing features. Spend some time learning how these tools work; it’ll pay off when your videos look smooth and professional.

Mastering the Art of Editing

Effective editing is crucial for creating captivating videos that keep your audience engaged. Here are some tips to help you elevate your editing game:

1. Use Editing Software Efficiently: Familiarize yourself with editing apps like InShot, Adobe Premiere Rush, and TikTok’s native editor. These tools offer a range of features that can help you polish your videos, from basic trimming to adding sophisticated effects and transitions.
2. Focus on Timing: Good editing is all about timing. Ensure your cuts are sharp and your transitions are smooth. Syncing your edits with the beat of your background music can make your videos more dynamic and engaging.
3. Add Visual Effects and Filters: Enhance your videos with visual effects and filters. Subtle effects can make your videos more visually appealing without overwhelming the viewer. Experiment with different filters to find the ones that best fit your style and the mood of your content.
4. Incorporate Text and Captions: Adding text and captions can help convey your message more effectively, especially if your video includes spoken content. Use clear, legible fonts and ensure the text is on-screen long enough for viewers to read.
5. Utilize Slow Motion and Fast Motion: Playing with the speed of your video can add dramatic effects. Slow motion can highlight important moments, while fast motion can create a sense of urgency or excitement.
6. Keep it Concise: TikTok users have short attention spans, so make sure your videos are concise and to the point. Cut out any unnecessary content that doesn’t add value to your video.
7. Experiment with Transitions: Smooth transitions can make your videos more professional and engaging. Use them to seamlessly connect different scenes or to highlight a change in setting or mood.
8. Optimize Sound Quality: Clear audio is just as important as clear visuals. Make sure your background music doesn’t overpower your voice and that any spoken content is easy to hear. Use tools to adjust audio levels and reduce background noise if necessary.

Experiment with Different Video Formats, Styles, and Lengths

TikTok is all about creativity, so don’t be afraid to try new things. You can make day in the life videos, comedy sketches, how-tos, or anything else you can think of. Play around with different video lengths too. While TikTok now allows longer videos, sometimes short and snappy is the way to go.

See what works best for you and what your audience likes. Keep an eye on the trends, but also try to create your own unique style. That’s what will make you memorable.

Focus on Creating Visually Appealing and Captivating Content

Your videos should be easy on the eyes and fun to watch. Use bright colors, interesting backgrounds, and clear visuals. Make sure your first few seconds are especially engaging to grab viewers’ attention.

Also, think about your story or message. Even a 15-second video can tell a story, so plan out what you want to say or show. A little planning goes a long way in making content that people want to watch over and over again.

Remember, quality beats quantity. Take the time to make each video the best it can be and I promise you’ll start seeing followers flock to your TikTok.

STEP 5: Analyze and Iterate

Once you’ve been posting content on TikTok for a while, it’s time to see what’s working and what’s not. I usually like to do this every month. This step is all about using data to make your TikTok even better.

Monitor TikTok Analytics to Track Progress Toward Your Goals

First things first, keep an eye on your TikTok analytics. This is like a report card that shows how well your videos are doing. You’ll want to check:

• How many views you’re getting
• If people are liking and sharing your videos
• How long they watch before scrolling away

This info will help you understand if you’re getting closer to the goals you set in the beginning.

Identify Successful Content and Strategies for Replication

Next, figure out which of your videos are the most popular. Look for patterns:

• What type of hook is working best?
• Do people love when you give tips or tutorials?
• Maybe there’s a certain hashtag that’s bringing in lots of viewers?

When you know what types of content hit the mark, try to make more videos like those. It’s like having a secret recipe for success!

Adjust Tactics Based on Performance Data and Audience Feedback

Lastly, be ready to change things up based on what the numbers and your fans tell you. If a certain kind of video isn’t doing so hot, don’t be afraid to try something new. And if your followers are asking for more of something, give it to them!

Remember, making it big on TikTok isn’t just about posting and hoping for the best. It’s about looking at the results, learning from them, and then making your next move smarter than the last. Keep tweaking and improving, and you’ll transform your TikTok game in no time!

These are the steps to keep repeating until you have a strategy that works to grow your TikTok. Consistently auditing your content, refining your strategy, planning engaging videos, producing high-quality content, and analyzing performance data are essential practices. By continually cycling through these steps, you can fine-tune your approach based on what resonates with your audience. This iterative process allows you to adapt and improve, ensuring that your TikTok strategy evolves and becomes more effective over time. These are the exact steps that I will follow as well, proving that with dedication and a systematic approach, significant growth is achievable for anyone.

Let’s Revive Our TikToks Together

I understand when you’re first starting out that growing a TikTok account can be very lonely. It’s easy to feel like you’re shouting into the void, wondering if anyone out there is even listening. That’s why I’m inviting you to join me to grow your TikTok account.

You can follow along on our TikTok account, you’ll see that you’re not alone in your TikTok journey. I’m right here with you, navigating the ups and downs, experimenting with new strategies, and celebrating every milestone along the way. Together, we can turn the daunting task of growing a TikTok account into an exciting adventure.

But why stop at just watching? You can join me by implementing the same steps and strategies that I’m using to breathe new life into my TikTok presence. Whether you’re a business owner looking to expand your brand’s reach or an aspiring content creator eager to hone your skills, this is your chance to actively participate in the transformation process. It’s as simple as following the steps outlined in this blog post.

By joining me in reviving my TikTok account, you’ll not only gain valuable insights and practical tips but also become part of a supportive community of like-minded individuals. Together, we can learn, grow, and succeed on TikTok, one step at a time.

Need Help?

But if trying to grow your TikTok account seems too overwhelming and you’d rather have someone do it for you, our comprehensive Video Marketing Bundle is the perfect solution! Designed to overhaul your TikTok presence in just 12 weeks, our bundle offers a strategic, creative, and systematic approach to transforming your content and growing your audience.

Here’s what you get and why you’ll love it:

What’s Included

Personalized TikTok Audit: We start with a comprehensive audit of your current TikTok presence. We’ll analyze your existing content, identify what works, and pinpoint areas for improvement. This audit sets the foundation for your personalized strategy.

Custom Video Strategy: Based on the audit, we develop a tailored video marketing strategy designed to achieve your specific goals. Whether you’re aiming to increase brand awareness, boost engagement, or drive sales, our strategy will provide clear, actionable steps to get there.

Filming Tutorials: Benefit from expert guidance through comprehensive tutorials on filming From selecting the right equipment to post-production finesse, learn techniques that elevate your videos to professional standards.

Professional Editing: Utilize our professional editing services to polish your videos to perfection. Our team will enhance your footage with sophisticated editing techniques, ensuring a sleek and professional final product.

Content Calendar and Planning Tools: Stay organized and consistent with a personalized content calendar. Plan video topics, schedule posts, and align content with trends and events using our tools, ensuring a steady stream of engaging content.

Ongoing Support and Feedback: Receive continuous support and feedback throughout the 12-week transformation. From planning to scripting, our team will provide guidance every step of the way, ensuring your videos are on track to success.

Engagement and Growth Strategies: Learn proven techniques to engage your audience and expand your follower base. Build a dedicated community around your content, fostering active interaction and brand loyalty.

Analytics and Performance Tracking: Monitor success with detailed analytics and performance tracking tools. Gain insights into key metrics, understand what drives results, and refine strategies for optimal performance.

Why You’ll Love It

Stand Out with a Step-by-Step Guide: Our service includes an easy-to-follow, comprehensive guide that teaches you how to make your videos stand out. You’ll learn how to differentiate your content from competitors, ensuring your videos are memorable and effectively capture viewers’ attention. With over 75 pages of detailed instructions, you’ll have everything you need to grow your audience with video.

Grow an Engaged Audience: We understand that attracting viewers is just the beginning. Our strategies are designed to help you build a community around your content, transforming casual viewers into dedicated fans who actively interact with your brand. You’ll learn the secrets to keeping your audience engaged and invested in your content.

All-Inclusive Support: Partnering with us means we’ll do all the heavy lifting for you. Our bundle includes personalized coaching and hands-on support throughout the entire 12-week transformation process. From initial strategy sessions to ongoing feedback and adjustments, we’re with you every step of the way.

Conclusion

There is so much potential for growth on TikTok, and it’s truly remarkable how quickly you can make strides toward success when armed with the right strategies and tools. It’s an exciting prospect to imagine what you can achieve in just 12 weeks with the right guidance and determination. And I hope this blog post can serve as a roadmap for you as you try to transform and grow your own TikTok account.

Whether you’re just starting out or looking to revitalize your existing TikTok account, know that you have the power to make a significant impact. By following the steps outlined in this blog post and embracing a proactive mindset, you will be amazed at the transformation that 12 weeks can have.

Even though it doesn’t seem like a lot of time, it’s more than enough to implement meaningful changes and see tangible results. So don’t underestimate the potential of each day, each post, and each interaction on TikTok. This is exactly what we help our clients do.

With dedication and perseverance, you can turn your TikTok dreams into reality.

Remember, Rome wasn’t built in a day, and neither is a successful TikTok account. But with patience, consistency, and the right strategies in place, you’ll be well on your way to achieving your goals. If you need more help check out other blog posts or send me an email.