I hit a breaking point last year. Every day, the nagging pressure wore me down: my videos weren’t good enough, I wasn’t posting enough, I wasn’t keeping up. I chased every trend, tried to stay ahead of the game, and fought to be seen—and that constant push drained me.

After posting, the obsession took over. I refreshed my analytics immediately, then again every ten minutes for the next two hours—hoping, waiting, searching for signs that my effort had paid off. More views? More likes? More shares? That little spinning wheel dictated my sense of success, my source of hope—and disappointment.

No matter how much I posted, tweaked, or hustled, the numbers barely moved. I started questioning my worth as a video creator. Do you ever catch yourself posting just to keep up, wondering if anyone is really paying attention? Do you find yourself obsessively checking numbers, hoping for a sign that your effort matters? You’re not alone—and it’s not your fault. That constant pressure, the burnout, the feeling of always being behind—it’s the system, not you.

The system keeps you stuck. It keeps you guessing.

That’s why I believe we need a video revolution. The way we’ve been taught to create, post, and measure success breaks down, and it’s time to rethink it.

Why the Current System is Broken

The system keeps creators on a constant treadmill, chasing trends, refreshing analytics, and measuring success in ways that don’t actually matter. It pushes you to work harder and faster, but rarely smarter. That’s why I’m saying we need a video revolution—we need to approach online videos completely differently.

Right now, most creators get stuck in a cycle that doesn’t serve them. They try to please the algorithm, jump on every trend, post endlessly, and measure success by whether a video “goes viral.” But all of that focuses attention on the wrong things. Instead of building connection, it drains creativity. Instead of growing a business, it keeps you chasing numbers that don’t actually matter.

Let’s break down exactly why the current system fails—and why it’s time to stop playing by these rules.

The Algorithm Trap

We’ve been taught that success comes from “hacking the algorithm.” Post at the right time. Use the right sounds. Jump on every trending format. Optimize every caption. Following these rules should, in theory, get your videos seen, boost engagement, and grow your audience. In practice, it often just keeps you on a treadmill.

The truth is, the algorithm doesn’t watch your videos. It doesn’t notice your creativity. It doesn’t care what viewers think after watching. It doesn’t care if your content connects, inspires, or provides real value. All it tracks are signals that keep people scrolling: watch time, clicks, likes, shares, and other measurable behaviors.

And yet, creators constantly hear things like, “The algorithm is prioritizing this type of content now,” or “The algorithm prefers this type of video.” So we make videos for the algorithm instead of for our audience. We force ourselves into formats and trends, sacrificing creativity, storytelling, and genuine connection—all for the hope of hitting some arbitrary metric.

Chasing the algorithm this way is a trap. It trains us to prioritize virality over meaning, output over impact, and trends over authenticity. No matter how much time or energy we pour in, the payoff rarely matches the effort. We end up burned out, disconnected from our audience, and questioning our own creativity—all because the system trains us to serve a machine instead of real people.

This is exactly why a video revolution is necessary. Instead of bending our creativity to the whims of an algorithm, we need a new approach—one that centers connection, storytelling, and results that actually matter.

The Trend Chasing Trap

You hear, “This type of content is performing right now,” or “Everyone’s using this format—you should too.” So you jump on it, hoping it will finally give your video the boost you’ve been waiting for.

But there’s a catch. By the time you see it, plan it, film it, and post it, your audience has already seen dozens of nearly identical videos. Instead of helping you stand out, trend chasing usually does the opposite—it buries your content in the noise.

When you build your strategy around copying what’s popular, your brand’s unique voice disappears. Your audience doesn’t remember your perspective or your story—because they don’t remember you at all.

What marketing advice sells as a shortcut to growth often becomes a setback. Chasing trends keeps you busy, but it rarely makes your content more effective.

This is exactly why we need a video revolution.

The Quantity Over Quality Trap

This advice is everywhere: “You just need to be more consistent.” “Post every day.” “The more you put out, the better your chances.” So you crank out content nonstop, hoping sheer volume will finally tip the scales in your favor.

But here’s the problem: when you focus on quantity, quality almost always suffers. You don’t have the time or energy to create videos that feel intentional or meaningful—you create just to stay visible. And when you post just for the sake of posting, your audience can feel it.

Quality isn’t just about polished editing or professional gear. It comes from making videos with your audience in mind—videos that answer their questions, speak to their struggles, and actually connect with them on a human level. One thoughtful, story-driven video that resonates always has more impact than a dozen rushed ones your audience forgets the second they scroll past.

If you want to dive deeper into why focusing on quantity hurts your results and how to create videos that truly connect, check out my blog post, Quality vs Quantity. 

The system might reward output, but your audience rewards value. If you want to build trust, loyalty, and real results, you have to shift your focus from churning out content to creating with purpose. The current system doesn’t support that.

That’s why we need a video revolution, so desperately.

The Virality Trap

We buy into the idea that going viral is the ultimate goal—the moment when everything changes. We imagine one video exploding, new followers pouring in, and our business finally taking off. So we put enormous pressure on each post, hoping this one will be the one.

Even when a video takes off, reality rarely matches our hopes. Viral moments often bring a flood of empty views—people who watch once, maybe follow for a week, but never stick around or engage with our brand in a meaningful way. The spike feels exciting in the moment, but it fades just as quickly as it arrived.

Chasing virality shifts our entire focus. We start creating for shock value or short-term clicks instead of building content that actually connects with the people we want to reach. Instead of growing a loyal community, we end up with inflated numbers that don’t translate into trust, impact, or sales.

That’s the real trap: virality feels like success, but it rarely produces the long-term results we want. This is exactly why a video revolution is so necessary.

How the System Sets You Up to Fail

The truth is, the current system doesn’t just break—it works against you. It drains your energy, keeps you second-guessing, and shifts the blame onto you when the problem never lay with your effort in the first place.

It starts with burnout. The constant push to post more, keep up with trends, and feed the algorithm turns video from something exciting into something exhausting. What once felt like a creative outlet begins to feel like a job you can’t do well.

The system also keeps you guessing. One video takes off, the next flops, and no one explains why. You refresh your analytics, trying to decode the patterns, hoping for a formula that never exists. The inconsistency hooks you—maybe, you think, if you just crack the code, it’ll finally work.

When it doesn’t, you turn the frustration inward. The system frames every “failure” as your fault. You didn’t please the algorithm. You didn’t jump on the trend fast enough. You didn’t use a strong enough hook. You didn’t post often enough. The message is always the same: if your videos aren’t performing, you’re the problem.

The saddest part is how many talented creators and entrepreneurs give up or disappear altogether—not because they lack ideas or value, but because the system convinced them they weren’t cut out for it.

But it’s not you. You’re not failing because you lack creativity, consistency, or talent. You’re failing because you’ve been approaching video the wrong way—chasing trends, serving the algorithm, and measuring success by the wrong metrics. That’s why we need a video revolution. It’s time to stop playing by the broken rules and start creating videos that actually connect, deliver value, and work for you—so your effort finally produces results that matter.

What the Video Revolution Looks Like

We need to start approaching video differently. We need to revolutionize how we create, plan, and deliver content so that it actually works. Your videos should move people, communicate your message clearly, and make a real impact.

You do this through intention. You give every shot, every scene, every sound a purpose. You make decisions not just to fill the screen, but to guide how your audience thinks, feels, and responds. Video stops being a guessing game and becomes a tool you control.

Storytelling drives it. You craft each video as a narrative that draws viewers in, holds their attention, and leaves a lasting impression. Visuals make your message memorable and easy to understand. Storytelling provides the structure, and visuals bring it to life—helping your audience feel, remember, and act.

You control every production choice. Pacing, framing, sound, and movement shape how your audience experiences the story. Nothing is random—everything works to make your message stick, influence perception, and inspire action.

The result? Clarity, confidence, and control. Video stops feeling overwhelming or scattered. Every piece of content has a purpose, connects with your audience, and supports your bigger goals.

This is the video revolution: creating videos that are intentional, visually compelling, and designed to deliver real impact—on your terms.

Leading a Video Revolution

Next week, I officially kick off a video revolution—and I’m not just calling for it, I’m leading it. For too long, the system has left creators stuck, guessing, and burned out. It’s time to flip the script and show you how to create videos that actually work.

Over the next four weeks, I’ll break down why the current system fails and exactly what to do instead. You’ll learn:

• Why views and virality don’t matter—and what really drives influence.

• The secret to creating videos that stick—how to make your audience feel, remember, and act.

• How to plan every video with purpose—so you stop guessing what works.

• Which production choices actually change perception—from framing to pacing to sound.

I want to change the way we approach video marketing—the advice we give, the strategies we follow, and how creators think about influence. But I can’t do it alone. If we’re really going to transform online video, we need a strong, engaged community ready to challenge the old system and try something different.

That’s why I teach this through my newsletter, The Director’s Cut. Each week, you get detailed lessons, actionable steps, and insights you can apply immediately—everything you need to revolutionize your video marketing for the last three months of the year.

If you want to be part of this movement and finally create videos that actually connect, influence, and deliver results, subscribe to The Director’s Cut now. The revolution starts next week—and you don’t want to miss it.